Big Mac Index and Apple – Macbook Pro is Cheapest in Switzerland
The well-known
Big Mac Index has been applied to Apple Macbook Pro computers. Here are the noteworthy results. Measured in Big Macs the high-end notebook equivalents to 431 burgers in
Switzerland. One of the most expensive countries to live in, has the – at least for Mc-Donald’s addicts – most affordable Apple Computers. Second with 614 Big Macs is France, narrowly winning over the US with 616 burgers. Next are Japan,
Germany and England followed by the emerging countries Brazil and China. Particularly China is a hard place for Apple users which could get 1359 Big Macs for just one Macbook Pro, three times of what it takes in Switzerland.
Of course, the index is not just about Apple’s pricing but also about Mc Donald’s policy. Take China for instance, Big Macs – corresponding to lower average level of purchase power – are particularly low priced but Apple takes takes a regular European level price. Apple doesn’t even try to sell macs to the poor masses but goes straight for the emerging middle and upper class and as usual doesn’t trade turnover for margin. Macs are cheapest in the big US and Japan markets and noticeably more expensive in Europe, which makes European wonder, if they finance Apple’s US competitiveness. In Brazil Macbook prices are through the roof, this market is clearly not taken seriously by Apple. Back to Switzerland. Thanks to comparatively low VAT, Apple’s prices are modest while wages and therefore also Big Mac prices are very high. This factors combined lead to the quite astonishing result.
Source: Techbiz
The well-known Big Mac Index has been applied to Apple Macbook Pro computers. Here are the noteworthy results. Measured in Big Macs the high-end notebook equivalents to 431 burgers in Switzerland. One of the most expensive countries to live in, has the – at least for Mc-Donald’s addicts – most affordable Apple Computers. Second with 614 Big Macs is France, narrowly winning over the US with 616 burgers. Next are Japan, Germany and England followed by the emerging countries Brazil and China. Particularly China is a hard place for Apple users which could get 1359 Big Macs for just one Macbook Pro, three times of what it takes in Switzerland.Of course, the index is not just about Apple’s pricing but also about Mc Donald’s policy. Take China for instance, Big Macs – corresponding to lower average level of purchase power – are particularly low priced but Apple takes takes a regular European level price. Apple doesn’t even try to sell macs to the poor masses but goes straight for the emerging middle and upper class and as usual doesn’t trade turnover for margin. Macs are cheapest in the big US and Japan markets and noticeably more expensive in Europe, which makes European wonder, if they finance Apple’s US competitiveness. In Brazil Macbook prices are through the roof, this market is clearly not taken seriously by Apple. Back to Switzerland. Thanks to comparatively low VAT, Apple’s prices are modest while wages and therefore also Big Mac prices are very high. This factors combined lead to the quite astonishing result.
Source: Techbiz
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